Norton Peak - Visit Website
Overview
Our objective: to create a strong brand identity for Norton Peak and bring it to life through an immersive website, enhanced by 3D animations inspired by the world of mountains.
iomedia designed the brand’s visual identity as well as the entire digital experience, including the website and a dedicated mobile app for ambassadors, ensuring consistency across branding, design, and content.
Built on the latest generation of our AllinOne CMS, the website enables the client to easily manage their content independently.
| Concept | Information structure |
| Corporate design | Logo / Visual identity |
| Webdesign | Design system, UI / UX, Figma |
| Front | Vue 2, Nuxt 2, Tailwind |
| Back | AIO V3 Headless |
Challenge
Bringing the Norton Peak universe to life
For iomedia, the challenge was to lay the foundations of a new brand: defining a strong visual identity, designing a coherent digital presence, and creating content capable of conveying the Norton Peak universe.
The goal was to build a harmonious ecosystem combining design, website, and 3D animations, in order to immediately give the brand character and credibility.
Configurator
A shop designed for personalization
To support the brand’s launch, iomedia developed a fully custom-built online shop, integrated into our AllinOne CMS. It is directly connected to a configurator that allows users to create their own watch by selecting different components.
The result is visualized in real time, offering an interactive and immersive experience while simplifying the purchasing process.
Mobile app
A mobile app that puts ambassadors at the heart of the Norton Peak experience
To strengthen its connection with the community, Norton Peak offers a dedicated mobile app for its ambassadors. It allows them to get early access to upcoming brand projects, share their feedback, and actively take part in decision-making.
A space designed to fully involve them in the Norton Peak journey and build the brand together.
Creation of the 3D universe
We designed and produced all of the brand’s 3D content to build a strong and coherent visual universe. This includes watch modeling, the creation of environments and packaging elements, as well as the development of various scenes for communication materials.
Our work covers the entire production pipeline: modeling, materials and shaders, lighting, animation, and post-production. A comprehensive approach that allows us to control every detail of the final rendering and fully express Norton Peak’s visual identity.
Reinterpreted mountains
To express Norton Peak’s connection with the world of mountains, we developed animations based on 3D models of mountain ranges. The landscapes are lit in shades of blue — the brand’s signature color — creating a graphic, almost surreal atmosphere.
This work transforms the mountains into a strong visual element, serving as an aesthetic landmark within the Norton Peak universe.
Branding
A strong and coherent visual identity
For Norton Peak, we crafted a visual identity that conveys the brand’s spirit and universe at every touchpoint. The logo, digital assets, and all graphic elements were designed to create a clear and memorable visual signature.
Colors
The brand’s primary color, a vibrant blue, embodies Norton Peak’s energy and modernity. It is complemented by black and white, used to ensure readability, contrast, and elegance.
Typography
The Instrument Sans typeface was chosen for its alignment with the brand’s visual identity, its readability across all media, and its flexibility, thanks to its various weights that allow the text to be rhythmically structured.
Iconography
We designed a series of custom icons to represent the key features of Norton Peak watches. Each icon was crafted to be clear and aligned with the brand’s visual universe.
Intuitive tailor-made interface
Let's work together to develop a tailor-made, intuitive interface, perfectly suited to your specific needs, to ensure an optimal user experience.
Design system
Capturing the spirit of Norton Peak
To ensure a smooth and coherent experience between the website and the mobile application, we created a comprehensive design system. It centralizes components, styles, and usage guidelines, enabling the brand’s visual identity to be consistently applied across all touchpoints.
