Magic Pass - Visit Website

A subscription available to everyone, offering free and unlimited access to over 100 ski resorts in both summer and winter.
Date
2026
Type
Site
View Site
iomedia-magic-pass

Overview

Magic Pass trusts iomedia

In its second year of operation (2018), Magic Mountain Coopération called on iomedia to implement a season ticket sales solution capable of handling significant spikes in traffic during sales launches.

Since then, Magic Mountain Coopération has continued to place its trust in us and has entrusted us with numerous developments related to this project.

Over the years, several versions of the website have been developed, accompanied by numerous specific back-office tools to manage season tickets not only during the sales period, but throughout the year.

Two mobile apps have also been developed to enhance the customer experience.

For the 2026–27 season, marking the 10th anniversary of the Magic Pass, we have also rolled out the new brand identity specially designed for this milestone.

What we did
Concept Information structure
Webdesign Design system, UI / UX, Figma
Front Symfony, Twig, Tailwind
Back AIO V3 Headless

Challenge

A project like Magic Pass is full of challenges!

Right from the start, the performance targets were clear: the system had to be able to handle extreme traffic volumes as soon as ticket sales opened.

We rose to the challenge and succeeded.

Our collaboration with Skidata enabled us to implement a whole range of access control management tools that were essential to the success of such a project.

As a particularly dynamic client, the developments and challenges surrounding this project are numerous and constant. We always make it a point of honour to offer our attention, our experience and our expertise.

We have also been able to set up a loyalty programme, develop a specific app for partners and transport providers, and implement a customer profiling tool and advanced notifications, to name but a few.

iomedia-magic-pass-labtop
iomedia-magic-pass-desktop
Magic Pass logo

Mobile

Accessibility on all media

The user experience is designed to adapt to all media. As a result, Internet users can easily consult their content, whatever their device. Loading and display performance ensure that content reads smoothly.

iomedia-magicpass-mobile
Magic Pass ambiance
Design
Interactivity
Accessibility

Colors

Color choices were guided by several considerations to ensure optimal harmony and legibility. For this project, we used the codes established in the existing graphic charter, adapting them for optimal use on digital media. 

Dark Blue #00223b
Orange #F18500
Yellow #F8AA00
White #ffffff

Typography

iomedia-magic-pass-typo-1
iomedia-magic-pass-typo-2
UX
UX

Intuitive tailor-made interface

Let's work together to develop a tailor-made, intuitive interface, perfectly suited to your specific needs, to ensure an optimal user experience.

Design system

Creating a design system is an essential step in establishing a consistent visual identity. It is a document that brings together a set of rules and graphic resources, ensuring visual consistency across different media, websites, apps and other platforms, thereby making the work of graphic designers and developers easier. 

iomedia-magicpass-design-system
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