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Average Email Campaign Stats of MailChimp Customers by Industry

Average Email Campaign Stats of MailChimp Customers by Industry


There are a lot of numbers in MailChimp's free reports, but you might be wondering how your email-marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better.


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